| Nordstrom's Perpetual Inventory System |  | 
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 Case Details:
 
 Case Code : OPER025
 Case Length : 16 Pages
 Period : 1994 - 2003
 Organization : Nordstrom
 Pub Date : 2004
 Teaching Note :Not Available
 Countries : USA
 Retail
 
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 This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
 
 
 
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 << Previous Inventory 'Mis' Management Contd...
	
		| 
Nordstrom sources claimed that the reason behind the lack of a focused inventory 
management strategy was that the company relied more on its excellence at 
customer service to lure customers than technological tools. Reportedly, the 
company believed that it was known across the world for its legendary customer 
service initiatives and not because of the way it managed its inventory. 
Ironically, leading business magazines BusinessWeek and Forbes blamed 
Nordstrom's excessive focus on customer service for its problems. While 
BusinessWeek said the company had failed to 'master the science of retailing,' 
Forbes reported, "Nordstrom has been slow to upgrade systems because it has 
chosen to spend resources on customers."2 |   
 |  Background Note
	Nordstrom had its origins in a small shoe store 'Wallin & Nordstrom' (US) 
	that began operations in 1901 in Seattle (US). The store was set up by 
	Sweden's John W. Nordstrom and his friend Carl Wallin from Alaska. The duo 
	had met in the late 1890s while trying to strike it rich in the Alaskan gold 
	rush. Later on, they decided to enter into a partnership to put to use the 
	money they made in Alaska. Since Carl Wallin was experienced in the business 
	of shoes (he owned a shoe repair shop), they decided to open a shoe store. 
	
		|  | Due to the 
		duo's focus on offering quality, value-for-money merchandise and 
		superior customer service, business flourished despite stiff competition 
		from other local players. As the money poured in, the partners kept 
		moving the store to bigger and better locations. 
		The second Wallin & Nordstrom store was opened in 1923. In 1928, John W. 
		Nordstrom handed over his stake in the business to his sons Elmer and 
		Everett. The following year, Carl Wallin too sold his stake in the 
		business to them. In 1933, John W. Nordstrom's third son, Lloyd, joined 
		Elmer and Everett. The second generation Nordstroms decided to expand 
		the selection of shoes sold in a major way by adding many new styles, 
		sizes, colors and brands.  |  Over the next three decades, the business survived the Great 
Economic Depression and the Second World War, growing at a slow, but healthy 
pace. By the beginning of the 1960s, the number of stores had increased to 
eight, spread across Washington and Oregon. 
 Having made its mark in the country's shoe retailing landscape, the company 
began looking for avenues to grow further. A decision was taken to enter the 
promising apparel business and in 1963, Nordstrom purchased a clothing store, 
Best Apparel. This store was refurbished and reopened in February 1965. To 
reflect the change in its business model (from selling only shoes to selling 
apparel as well), the company renamed the stores 'Nordstrom Best' in 1966. In 
the same year, it began offering men's suits, sportswear and children's clothes 
as well. By 1968, two more stores were added under the Nordstrom Best label, 
bringing the total to a dozen. Nordstrom was generating $57 million every year 
in sales by then...
 
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